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I’ve always believed that the heart of Seoul isn’t found in guidebooks or trendy spots, but in the quiet corners — the tiny restaurants, hidden cafés, and backstreets that tell their own stories. Hidden Seoul Food began as my way of sharing those discoveries — places I’ve stumbled upon by chance, meals that surprised me, and spaces that capture the city’s soul. This blog is for anyone who loves exploring what’s unseen, tasting what’s forgotten, and finding beauty in the hidden sides of Seoul.
Reviews with Soul
Ruby’s Cafe: Brunch and Pancakes Done Right 🥞☕
Ruby's Cafe
56 Ttukseom-ro 1-gil, Seongdong-gu, Seoul
Finding a truly great brunch spot — especially one that serves exceptional pancakes — is no easy feat. But today, I struck gold at Ruby’s Cafe. Tucked on the first floor of a well-known entertainment agency building, I had expected a crowd of fans hoping for celebrity sightings, but the place was surprisingly quiet and relaxing.
The pancakes were perfectly fluffy, full of flavor, and lightly crisp on the edges. The coffee was outstanding — rich, smooth, and clearly crafted with care. It’s rare to find a spot that gets both food and coffee right, but Ruby’s Cafe absolutely nailed it. Bonus: their homemade butter is delightful and a perfect complement to the pancakes 😍.
With its warm and welcoming vibe, this is one brunch spot I’ll be returning to again and again.
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